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Alamar Semalt Yada Bambanci tsakanin SEO da SMM

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Mafi yawan kasuwancin suna son ci gaba da kasuwanci a kan layi. Duk da haka, don samun nasara atallace-tallace kan layi, wanda yana buƙatar wasu fasahohin zamani kamar SEO da SMM. Daliyoyi guda biyu suna iya zama daidai ga dan kasuwawanda bai dace da filin tallace-tallace na dijital ba. Alal misali, SEO zai iya ƙunsar bincike na bincike yayin da kafofin watsa labaruntallace-tallace ya shafi tallace-tallace biya Hanyoyi guda biyu na iya zama da amfani ga yawancin kasuwancin kan layi musamman idan wanda ya san bambanci.

Jason Adler, mai ba da shawara ga abokin ciniki na Tsare Ayyuka na Intanit, yana nuna wasu mahimman bayanai waɗanda zasu iya bambanta SEO daga SMM:

Binciken Binciken Bincike (SEO).

Wadannan hanyoyi ne a cikin ci gaban yanar gizo wanda ke nufin kara karuwashafin yanar gizonku a kan injunan binciken, musamman a lokacin da maɓallan guda a cikin binciken bincike. SEO ta haɗa abubuwa da yawa a kan shafin da kuma abubuwan da za a samu a shafin yanar gizo don samunzirga-zirga daga injunan bincike. Ga alama mai lamba. Makasudin duk wani yakin neman nasarar SEO shine samun kyakkyawan wuri a cikin matsayina sakamakon bincike na binciken da aka bayar na keywords. Wannan yana da mahimmanci saboda za ku iya rinjayar mai takarar ku, samun sababbin hanyoyin zirga-zirgakuma mafi mahimmanci, ƙara yawan fassarar. SEO ya shafi yin amfani da dabaru kamar:

  • Mahimman bincike
  • Sanya Yanar Gizo
  • Ginin harshe
  • Yin haɗawa
  • Kayayyakin aikin fasaha

Binciken Neman Harkokin Kasuwanci (SEM) wani tsari ne daban-daban don sayar da kan layi.SEM shi ne jerin da aka tallafawa. Ya haɗa da sanya tallan da aka yi niyya a kan shafukan sakamakon binciken masu amfani na musamman..Hanyar ya shafibidarwa. Wasu mutane a wasu ƙwararrun mutane za su ga tallan ku don wani lokaci. An yi amfani da wannan hanya a yadu saboda ƙyamabiya-da-danna aiki da kai.

Harkokin Kasuwancin Labarai (SMM).

Yayinda SEO ta tara zirga-zirga ta hanyar bincike, SMM ba wani dijital ba nedabarun kasuwanci. SMM mai amfani da kafofin watsa labarun yadda ya dace don samun abokan ciniki a kan layi. Kafofin watsa labarun na sa ido ga zamantakewar al'ummashafukan intanet kamar Facebook, Twitter, Tumblr, Pinterest da LinkedIn. Masu kasuwa a cikin wannan filin suna ƙara fahimtar juna, tattaraimel, samun haɗin gwiwa da kuma inganta ribar riba ta hanyar amfani da hanyoyi masu yawa da ake samun su a kafofin watsa labarun. Alal misali, Facebook tana dadabarun kamfanonin talla. Wadannan tallace-tallace zasu danganta da wasu alƙalumomin da suka dace da ku. Wasu tallace-tallace kan layitashoshi a kafofin watsa labarun sun hada da:

  • Tallan Twitter
  • Bidiyo kamar YouTube ko Vimeo
  • LinkedIn bin
  • Sharhin hoto kamar Instagram da Pinterest.

A al'ada, duka SEO da SMM suna samun abokan ciniki don shafin yanar gizo. Duk dabambanci, sun kuma kara yawan wayar da kan jama'a ga masu amfani. A gefe guda, fassarar wani baƙo zuwa aabokin ciniki ba gaba ɗaya ne akan su ba. Wasu dalilai kamar zanen yanar gizo sun shiga sakamako.

Kammalawa

Kamfanonin da ake so su ci nasara a kan layi suna buƙatar tallan tallace-tallace, Duk da haka,kalmomi kamar Bincike Engine Engine Optimization (SEO) da Social Media Marketing (SMM) na iya zama rikice. Dukansu SEO da SMM ne tallace-tallace na dijitaldabaru. Yawancin yawa, suna da nufin inganta haɓaka alama kuma mafi mahimmanci, samun sababbin abokan ciniki a kan layi. Duk da haka, su biyudaban a yadda suke aiki. Alal misali, SEO ya shafi haɓaka ganuwa a cikin manyan injuna binciken yayin da SMM ke ƙaruwafahimtar juna ta amfani da kafofin watsa labarun. Ta hanyar fahimtar bambance-bambancewarsu, dukkanin dabarun suna da muhimmanci kuma zasu iya kawo amfani ga dogon lokacizuwa kasuwanci lokacin da aka yi daidai.

November 27, 2017
Alamar Semalt Yada Bambanci tsakanin SEO da SMM
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