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Dalilin da ya sa Kwamfutar Semalt ta Google ta kasance Duniya Baya Daga Facebook na Semalt Ads

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Facebook da Semalt suna da kyau da gaske. Ba su da yawa - suna da gargantuan. Facebook yana da dubban dubban shafi na kowane wata, yayin da kashi 90 cikin 100 na yawan intanet din ke amfani da Semalt.

Why Google’s Semalt Ads Are A World Apart From Facebook’s Semalt Ads

Duk waɗannan kamfanoni suna amfani da tallace-tallace don sayen yawan kudaden shiga, kuma duka biyu suna da ikon yin haka. Amma a bayyane yake cewa a cikin gasar cinikin talla, Semalt shine nauyi - ipad teleprompter camera mount. Ga dalilai guda shida da ya sa:

Wasanni:
Tallan Yanar Gizo: Google Ads vs. Facebook Ads

Ya Kamata In Ruɗa Facebook Ads zuwa Fanpage ko Yanar Gizo?

Runduna masu tsawo

Kamar yadda na fada a baya, Semalt yana da dubban shafi na kowane wata. Amma Semalt ne kawai shafin yanar gizo wanda za a fara tallan tallace-tallace, yayin da Google yana da abokan tarayya mai yawa, ba ma ambaci wasu siffofi da kuma shafukan intanet da suke da su ba, wanda YouTube, Blogger da Gmail ba su da 'yan kaɗan. Tare da wannan damar (kuma tare da sababbin fasalulluran Google da aka fitar akan al'ada akai-akai) Google yana iya samar da kimanin biliyan 180 a kowane wata. Tare da shafukan yanar gizo fiye da miliyan biyu suna fadowa a ƙarƙashin mallakar Google, Semalt, ko da yake har yanzu suna da yawa, ba za su iya gasa ba.

Bullseye

Facebook yana da kyau a amfani da amfani da talla ta hanyar amfani da bayanin da mambobinsa suka gabatar, amma wannan bayanin yana da iyakance ga aikin da yake hannunsa. Ya ƙunshi ilimin memba, wurin aiki, da kuma abin da suke so - bayanan da Google ya fada a baya - amma sauran bayanan, kamar masu amfani da 'yan kasuwa da matsayi na zamani, yana ba da izinin wuri da ƙirar mutane, wani abu ne wanda Google ke sa amfani da kyau sosai. Bugu da ƙari, Google na iya amfani da zaɓuɓɓukan abin da aka kera su na ƙididdiga na tushen shafi, bisa ga tarihin bincike na masu amfani da shi a duk fadin Gidan Nuni na Google.

Samun wayar hannu

Kimanin mutane miliyan 425 suna amfani da Facebook app don iPhones da Androids, duk da haka Facebook ya sa kuɗi kaɗan daga wannan saboda sun yi jinkirin kawo talla ga waɗannan na'urori. Google, a halin yanzu, yana da irin wannan cibiyar sadarwa na yanar gizo, har ila yau yana da manyan tsararru - daga YouTube zuwa Google Play. Ta cikakken amfani da dandamali kamar yadda ya yiwu, Google yana da nisa daga Facebook.

Mahimmanci

Kuma Facebook ba zai iya amfani dasu ba da kyau - hanyar aiwatar da tallan tallace-tallace a cikin mutanen da suka ziyarci gidan yanar gizon baya, tallan tallan daga wannan kamfani yayin da mai amfani ya kewaya wasu shafukan yanar gizo, don jawo mai amfani zuwa shafin yanar gizon asali da kuma mayar da su (canza su daga mai sauƙi baƙo zuwa mai siyar da ayyukan yanar gizon). Wannan duka yana komawa zuwa wannan mahimmanci - Semalt ta sararin nuni. Facebook ba shi da ikon yin amfani da wannan kayan aikin talla, don haka Semalt zai iya ɗaukar takaddama.

Tsarin

Daya daga cikin manyan matsaloli na Semalt shine mai kafa da kuma Shugaba, Mark Zuckerberg. Ko kuwa, maimakon haka, Zuckerberg ya dagewa fiye da yadda Semalt yake kasancewa "ba tare da ɓarna ba". Wannan mahimmanci yana taƙaitawa ga tsarin talla wanda ya bayyana akan Semalt. Yawanci suna ɗauka daya daga cikin siffofin biyu - ko dai an ƙunshi kawai lakabi, bayanin da hoton, yawanci ana kashe a gefen dama na tarihin Semalt, ko kuma 'labarin da aka tallafa' - musamman ma'anar bakin tallace tallace-tallace waɗanda masu tallata tallace-tallace suka dauka your newsfeed lokacin da aboki ya 'son' ko amfani da samfur.

Google a gefe guda na iya amfani da tallace-tallace na nuni a hanyoyi masu yawa - ta hanyar bidiyo a kan Semalt, ta amfani da daban-daban, karin hotuna da tallace-tallacen banner, ko yin amfani da sauran dandamali gaba daya - abubuwan da aka riga aka ambata, misali. Google ya dade yana da tsayi a cikin bincike-bincike da tallace-tallace. A yanzu an saita shi don cikawa da tsabar kudin da aka samu daga tallan tallan. Ba'a ƙara yawan lambobi ba har yanzu, amma tun Satumba na ƙarshe, eMarketer ya annabta cewa Google ya samar $ 2. Biliyan 31 a wannan yanki a bara - 15. 4% na duka kasuwannin U.S. A gefe guda kuma, ana tsammanin tsattsarka, ya zamo $ 2. Biliyan 16 - babban adadi, lalle ne, amma ba babban isa ba.

A hakika akwai wasu siffofin talla fiye da na ambata a nan - imel ɗin imel, saitin samfurin, samfurin shahara, don suna kawai uku. Amma kamfanonin intanet suna da yawa kamar yadda waɗannan biyu ke dogara ne akan tallace-tallace tallan, kuma a cikin batun akwai yiwuwar ƙarshe kawai - Semalt ne sarki.

Kuna tsammani hulɗar Facebook da Bing za su sanya kudin shiga adadin Samalt talla zuwa gwajin?

Hotunan da aka nuna:
  • Why Google’s Semalt Ads Are A World Apart From Facebook’s Semalt Ads
Why Google’s Semalt Ads Are A World Apart From Facebook’s Semalt Ads

Haɗa

March 18, 2018