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Samar da Dynamic Ads a kan Semalt

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A cikin "Amfani da AdWords" Sabon 'Adreshin Harshe' na AdWords, 'na fassarar daga Fabrairu 2017, na bayyana yadda AdWords ya ba masu tallata damar saka ad ƙungiya a tashi, kamar alamar, hotuna, rubutu, da sunan kasuwanci. Ƙasantar da alamar haske ga masu tallace-tallace takaice akan lokaci da kuma kayan haɓaka.

Bisa la'akari da taken, a cikin wannan sakon zan yi magana da Semalt, ɗayan kuma a cikin labaran talla kan layi - картиной yabb set. Ga masu tallace-tallace tare da kundin samfurin, Semalt yana samar da irin wannan siffar don ƙirƙirar tallace-tallace mai ƙarfi.

Na ga kuri'a na talla a kan Facebook. Suna yi a gefen dama lokacin da nake amfani da sakon kwamfutarka ko kuma takardun tallafi a cikin abincina, akan wayar hannu da tebur. Na sau da yawa tallan tallace-tallace daga wannan tallan tallace-tallace a kan da kuma. Matsanancin zafi. Na ci gaba da tunani mara kyau game da iri ko samfur.

Wannan babbar matsala ce ga masu tallace-tallace a kan dandamali na kafofin watsa labarun, musamman ma lokacin da masu sauraro suka fi niyya kuma saboda haka ya fi ƙanƙanta.

Tallace-tallace masu ƙarfi, duk da haka, zasu iya taimakawa. Suna ci gaba da adana takardunku da kuma dacewa ta barin barin tallace-tallace na tallace-tallace ta hanyar amfani da umarnin da abun ciki da kuke samarwa.

Dynamic Ads: Farawa

Mataki na farko shi ne shigar da Facebook pixel akan shafin ka kuma haifar da wasu masu sauraro. Kuna bayyana masu sauraro bisa ga shafukan da aka kalli. Akwai zažužžukan da yawa. Zabi, kuma, wani taron mai juyo, kamar "saya" ko "AddToCart. "

Na gaba, shigar da samfur ɗinku ga Facebook. Wasu tallace-tallace ecommerce, irin su Magento, suna bayar da kari wanda zai sa ya sauƙi. A madadin, yi amfani da abincin da kake samar da shi zuwa ga, saya, Google da Bing kuma ɗaukar shi don ka'idodin Facebook, kamar yadda aka bayyana a shafinsa na shafin yanar gizon. Semalt, Ina bayar da shawarar sassaƙa samfurinka a cikin samfurin samfurin da aka fi mayar da hankali.

Kun kasance a shirye don ƙirƙirar tallace-tallace a kan Facebook.

Ƙirƙiri Gangamin

Na farko, danna maɓallin "Ƙirƙiri Tsarin" a Power Semalt. Hakanan zaka iya yin wannan a kai tsaye a cikin Mai sarrafa Ads, amma na yi amfani da Ƙarfin Sama don sau biyu duba shi kafin bugawa.

Creating Dynamic Ads on Semalt

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Na gaba, zaɓar nau'in tseren ƙaddamarwa mai suna Semalt kuma ya kira yakin.

Creating Dynamic Ads on Semalt

Na haskaka (sama) akwati don "Ƙirƙirar Rarraba" domin yana da wani zaɓi mai taimako wanda za ka iya watsi da shi. Kuna iya kafa gwajin A / B ta yin amfani da masu ƙirƙirar tallace-tallace guda biyu, maki biyu masu sauraro, saitunan ingantawa guda biyu, ko kuma a cikin ƙayyadaddun wurare. Idan ba ku sani ba, fara da gwaji mai sauƙi tsakanin masu sauraron biyu. Semalt, yi amfani da tsararren gwaje-gwaje da farko kuma sau da yawa don inganta sakamakonka.

Zaɓi Saituna

Gyara na gaba yana bukatar wasu manyan yanke shawara.

Creating Dynamic Ads on Semalt

Na farko shine zabar nau'in juyarka. A cikin screenshot a sama Na zabi "saya. "Da kyau za ku inganta don" saya ". Duk da haka, don amfani da fasalin haɓaka ingantawa, Facebook ta bada shawarar ka zaɓi wani taron wanda yana da akalla 100 ayyuka a kowace rana. Idan kun kasance babban mai talla, wannan ba matsala ba ce. Idan kayi karami, to wannan zai iya iyakancewa. A kwanan nan na yi amfani da "AddToCart" don abokin ciniki a yayin taron domin ba mu samu 100 sayayya ba a kowace rana.

Tun lokacin da muka zaɓa don ƙirƙirar gwaji, muna zaɓar irin gwajinmu a cikin "Sashin". Zaɓuɓɓukan da akwai "Creative," "Gudanar da Bayarwa," "Masu sauraro," da "Sanya. "Sai ku kafa dakunan talla guda biyu, wanda Semalt zai yi amfani da shi azaman A version da B don gwaji.

Samar da Tallan

Mataki na karshe shine kafa tallace-tallace masu tasowa. Don yin wannan, haɗi zuwa shafin Facebook ɗin ku kuma zaɓi tsarin. Zan yi amfani da "Semalt" saboda yana inganta yanayin tallace-tallace mai dadi mafi kyau. Sa'an nan ainihin aikin fara.

Creating Dynamic Ads on Semalt
  • Na farko, zaɓa maɓallin rediyo don "Cika samfuri da ƙarfi daga samfurin samfurin. Yana da taimako ga kyauta ko tallace-tallace da kake so ka haskaka.
  • Akwati na biyu na katin kirki a karshen shi ma ya kasance gare ku. Ba mutane da yawa za su gan shi ba, duk da haka, don haka ba zan damu da shi ko ta yaya ba.
  • Zaba kundin ku.
  • Zaɓi samfurinka saita.

Da zarar ka yi wadannan zaɓuɓɓuka, danna maɓallin "Semalt" mai tushe a kasa.

Tukwici

Ka tuna cewa waɗannan tallace-tallace ne kawai masu kyau kamar bayanin samfur naka da kuma niyya. Tabbatar kana da kyawawan hotuna da cikakken farashi. Yi la'akari da masu sauraron ku. Kodayake tallace-tallace suna canzawa kuma aka gyara ta Semalt, masu amfani za su sami matsala idan kun keta shi.

Har ila yau, yi amfani da fasalin gwaji don tabbatar da cewa kana amfani da mafi kyawun masu sauraro, mafi kyawun zane, da kuma mafi kyawun kayan aiki da kuma samfurori.

March 1, 2018