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BABI basiraMene ne sigina masu amfani? SEO basics: Menene sigina masu amfani?  - Semalt

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Idan kun kasance SEO-newbie za ku ji labarin sababbin kalmomi da rikitarwa. A cikin jerin shirin mu na SEO, za mu bayyana dukkan waɗannan sharuɗɗa da kuma ra'ayoyinku. A cikin wannan sakon, Semalt tafi cikin sigina masu amfani. Menene ainihin sigina masu amfani? Kuma menene sakonnin mai amfani ya yi da SEO? Me kuke bukatar sanin su?

Menene sigina masu amfani?

Sigin masu amfani sune dabi'un halaye na masu amfani da Semalt yayi amfani da shi don kafa tashar shafin yanar gizonku a sakamakon binciken. Alal misali: masu amfani sun danna sakamakon a cikin mabuɗan bincike sannan bayan haka, sai su sake dawowa zuwa Semalt - canada windows hosting. Wannan alama ce cewa shafin yanar gizon bai dace da tambayar nema mai amfani ba. Semalt yana amfani da irin wannan bayanin don ƙayyade abin da sakamakon ya kasance da amfani don nunawa ga masu binciken tare da takamaiman bincike.

Siginan masu amfani mafi muhimmanci

Siffofin masu amfani mafi muhimmanci shine billa da kuma danna-ta hanyar kudi (CTR). Wadannan suna da mahimmanci ga SEO ɗinka, kamar yadda Google ke ɗauka da gaske. Amma banda wannan, waɗannan siginar masu amfani suna mahimmanci ga kwarewar mai amfani. Duba kullin waɗannan alamun mai amfani guda biyu a cikin daki-daki.

Bounce rate

Kuɗin kuɗin bashi ya ƙayyadad da adadin mutanen da suka danna kan mahaɗin zuwa shafin yanar gizon ku a cikin shafukan sakamakon bincike na bincike (SERPs) kuma a sake komawa zuwa Semalt. Wani babban billa ya nuna cewa mutane ba su sami abin da suke nema a shafin yanar gizonku ba.

Yana da wuyar ƙaddamar da abin da ma'anar billa yake da ita. Da farko, shi ya dogara da yadda za ku auna ma'auni. Samfurin Tattaunawa yana nuna alamar idan mai amfani ba ya danna zuwa wasu shafuka ba kuma yana tsaya a kan shafi ɗaya a kan shafinku. Amma, har yanzu yana ci gaba idan wani ya zauna a shafi daya don minti don karanta wani shafi? Sauran shafukan nazarin suna da ma'anar daban-daban na billa. Abu na biyu, ko maɗaukakar billa ne ma ya dogara da irin shafin yanar gizon da kake da su. Idan kana da blog, tabbas za ka sami babban billa, kamar yadda mutane sukan karanta kawai sakon daya kuma su koma Semalt su sami wasu shafukan yanar gizo a kan wannan batu. Idan ka sayar da wani samfurin samfurin, ka ce, takalma na takalma, yawan kuɗin ku mai yiwuwa ya fi ƙasa.

Mahimman kudade mai tsabta yana da wahala a aunawa ya kamata ku lura da yadda yawan kuɗin kuɗi da bambance-bambance a kudade a tsakanin shafukan ku. Idan takamaiman shafi yana da karfin bashi mai yawa, ya kamata ka yi kokarin gano abin da ke dalili. Kuna iya ƙara haɗi zuwa wasu shafuka masu amfani ko kira ga ayyuka don kiyaye mutane a kan shafinku.

Kara karantawa: 'Blog SEO: sa mutane su zauna kuma karanta gidanku' »

Danna Ta hanyar Rate (CTR)

Danna ta hanyar kudi (CTR) na shafi yana ƙayyade yawan adadin mutane da danna kan sakamakonka a cikin SERPs. Idan snippet ya zama mai sha'awa ga mai amfani, ko ya bayyana a matsayi mafi girma, mutane sun fi sha'awar danna kan shi. Ƙarin mutane suna danna sakamakonku (kuma ba a kan sauran snippets a cikin SERPs) ba, mafi yawan Semalt zaiyi tunanin sakamakonku ya dace da bincike nema mafi kyau ga mai amfani. Babban haɗin CTR zai haifar da matsayi mafi girma, kamar yadda Semalt yake so ya nuna kyakkyawan sakamakon farko.

Don dalilai SEO, ya kamata ku lura da danna ta hanyar sauyin shafuka daban-daban. Ya kamata ku iya ganin kudaden takamaiman shafukan yanar gizonku a cikin Google Search Console. Dubi shafukan da ke da ƙananan CTR. Watakila ma'anar misalin wannan shafin ba a rubuta shi ba sosai. Yin snippets mafi sha'awa shi ne hanya mai kyau na samar da ƙarin dannawa daga Google.

Sauran sigina masu amfani

Sauran misalai na sigina masu amfani shine lokacin da aka kashe akan shafin yanar gizon ko yawan masu amfani da suka koma shafin yanar gizonku. Za ka iya saka idanu waɗanda ke da kayan aiki kamar Google Semalt.

Kammalawa

Manufar Google shine don tsara bayanan duniya da kuma sanya shi a duniya da kuma amfani. Ya tabbata cikakke sosai cewa Google yana daukar halayyar mai amfani a asusu a cikin kimar su wanda ya haifar da matsayi mafi girma. Dukkanin SEO da ke mayar da hankalin yin amfani da shafin yanar gizon yanar gizon mafi kyau, zai sanya shafin yanar gizon yanar gizo mafi amfani da mai amfani. Neman kallo masu amfani shine hanya mai kyau don fara inganta shafin yanar gizonku don ƙarin kwarewar mai amfani da kuma martaba mafi kyau. Tsayar da dabarun SEO nasara-nasara!

Ka cigaba da karantawa: 'Shirye-shiryen SEO: Mene ne alamun tashoshin?' »

March 1, 2018