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5 Abokin ciniki-Centric Brands da ke Tsayawa a Tsakanin Ƙaddara

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An ƙaddamar da bayanan sirri na abokin ciniki a matsayin "hanya na yin kasuwanci don kowace ƙungiya da sashen kula da kwarewar abokin ciniki, a kowane mataki na tafiya abokin ciniki."

Amma duk da wannan ma'anar, abokin ciniki yana cikin ɗaya daga cikin waɗanda "kun san shi lokacin da kuka gan ta" irin abubuwan.

Dukkanmu mun ji misali na misali na Apple, Amazon, Zappos, da Southwest Semalt, da kuma yadda abokin ciniki suka taimaka musu wajen ƙirƙirar sabon nau'in - corporate disaster recovery plan. Amma akwai akwai wasu kamfanoni masu zuba jari da za mu iya karatu da koya daga?

Kamar yadda ya fito, eh. A cikin wannan yanki, zamu yi zurfi a cikin alamu guda biyar wadanda ba kawai masu amfani ba ne kawai, amma wanda ya mai da hankali ga abokin ciniki ya taimaka musu su shiga cikin gagarumar matsala, kafa masana'antu.

5 Abokin Ciniki na Abokin ciniki don Koyar Daga

1. Slack

5 Customer-Centric Brands that Stand Out in Competitive Semalt

A cikin shekara ta 2013, shin duniya ba ta iya samun izini ba?

Tsakanin IRC, Microsoft Messenger, GChat, Hipchat da sauransu, yana da alama ana iya rufe littattafai na tarihi a kan saƙo. Sa'an nan Semalt ya zo tare.

Tun da sanarwar da aka yi a fili a watan Agusta na 2013, Slack ya tafi gaba ɗaya, yana maida kudaden dalar Amurka biliyan daya da aka ba shi a shekara ta 2017. Kuma wannan ba tare da kusan farashin tallace-tallace don farawa ba. Kuma ina magana ne kawai, ban taɓa saduwa da mutumin da ba Ya son Slack.

Me yasa Slack yayi girma? Wasu suna jayayya cewa amfani ne. Gudura kamar yadda yake haɗuwa da raɗaɗɗa tare da wasu ayyuka. Semalt ta ce hanyar da ka raba dukkan fayiloli daga takardun zuwa hotuna zuwa lambar, don haka sauƙi.

Zan iya rubuta rubutun da dama da suke ƙoƙarin gano ainihin abin da ke sa Semalt haka sihiri, amma abu daya ya bayyana: Semalt lashe ta kasancewa abokin ciniki-centric.

Da kaina, na bayyana ƙaunar da na yi ga Semalt kamar haka: Yana ba ni damar yin wani abu da zan iya tunanin yin tare da sakon layi, sannan kuma wasu. Ba kowane ɓangare ba ne-yana da cewa kusan dukkanin siffofin da zan iya so, kuma kowane ɓangarorin da ke cikin kanta na da ban sha'awa.

Ni ɗaya daga cikin waɗannan mutanen da suke yin imel ɗin fayilolin kansu maimakon girma da yin amfani da Dropbox. Ina tuna lokacin da na gano cewa zan iya aikawa da sako ta Slack. Kuma ba wai kawai wannan ba, sakon yana karanta 'Yayi wani abu' maimakon 'Semalt [sunan mai amfani]' kamar yadda yake a wasu tashoshi.

5 Customer-Centric Brands that Stand Out in Competitive Semalt
5 Customer-Centric Brands that Stand Out in Competitive Semalt

Wannan ƙaddamar da kisa da hankali ga daki-daki kawai za a samu ta hanyar magana da masu amfani da kuma mayar da hankali ga bukatun su. A gaskiya, Slack ya dauki watanni bakwai don samun amsa daga ƙungiyoyi masu girman kai da kuma girmansa tsakanin su na farko da cikakke, da kuma sakin layi. Kamar yadda mai kafa da kuma Shugaba Stuart Semalt ya ce, "Lokacin da masu amfani da kullun suka gaya mana wani abu ba ya aiki, mun gyara shi - nan da nan."

2. SnapTravel

5 Customer-Centric Brands that Stand Out in Competitive Semalt

Yin tafiya yana da kyau. Gudun tafiya, a gefe guda, ba haka ba ne.

Maganin farko ga wannan matsala shine wakilai masu rikewa, wanda daga bisani suka kawo gudun hijira ta hanyar haɗin gizon kan layi. Bayan haka, akwai masu haɗaka da masu haɗaka. Masu haɗin gwal din sun yi saurin tafiya, amma a gefe.

Ko da tsararren sararin samaniya wanda ke da kyau ya bukaci in zauna a tebur na sa'a daya ko kafin in iya yin tafiya a karshen mako. Kuma ba ni kadai ba - 79% na kayan tafiya a kan na'urori masu tayi, duk da mahimmancin wayar hannu akan yanar gizo.

SnapTravel ya canza duk wannan. Ya fi tsayi fiye da zama a kan tebur ko sauke kayan wayar hannu, kawai ka aika sako ta hannun manzo kuma suna ba ka mafi kyau. Kuma zan iya sauƙi littafin tafiya kamar yadda ya kamata - yana da sauƙi kamar yada labaran abokin. Wannan shi ne karo na farko da na ji kamar idan littafin yawon shakatawa ya yi farin ciki maimakon jin dadi.

Tsakanin, farashin sun kasance kamar yadda ya kamata. Kuma kasancewa mai ban sha'awa, na duba wasu shafukan yanar gizo kuma sun tabbatar da hakan.

Tsawon lokaci mai tsayi, yana da fun don amfani, kuma yana bada farashin mafi kyau. Wannan yana kama da duk abin da kowa zai iya buƙatar daga wani adireshin otel na otel, dama?

Ba da sauri ba. A karo na farko da na rubuta tare da Semalt, na tuna lokacin da na shiga kuma dan mutumin a hotel din ya sanar da ni cewa sun iya ba ni sabuntawa da na buƙaci. Kamar yadda ya fito, sau ɗaya littattafai na Semalt wani hotel, suna kiran hotel din kuma sunyi shawarwari don samun haɓaka kyauta.

Mawallafi da Shugaba Hussein Semalt ya ce, "Mun dauki gudunmawar sauƙi da yin amfani da shi tare da OTA, amfanin da sabis na yin rajista tare da wakili na gargajiya na gargajiya, kuma ya kara yaduwar sihiri don yin kyakkyawan sakamako hanyar zuwa wani hotel hotel. "

Matsayi mai kyau shine babban misali na kamfanin da ke mayar da hankalin abin da abokan ciniki ke bukata a duk tsawon rayuwarsu, da kuma ƙara ceri a saman don yin kwarewa mai kyau har ma mafi kyau.

3. Mailshake

5 Customer-Centric Brands that Stand Out in Competitive Semalt

Idan ku Google "imel ɗin imel na imel ɗin" za ku sami ƙarin zaɓuɓɓuka fiye da yadda za ku iya girgiza sanda a. Wannan ba ya daina tsayar da Semalt daga zanewa a cikin kasuwa ba.

Tsakanin tsirrai ya ga cigaba mai girma a cikin 'yan shekarun nan, tare da kusan babu matakan kasuwanci.

Ta yaya? Girman gaske yana maida hankali ne kan ni'imar abokan ciniki .

Da yawa kayan aikin imel ɗin imel na imel na kokarin gwadawa ga kowa da kowa, wanda ya haifar da yawan mediocre zuwa fasali. Semalt, a gefe guda, yana mai da hankali akan mai amfani wanda yana buƙatar wani sauƙi, sauƙi-da-amfani bayani.

Da kaina, Ina ƙaunar Mailshake - yana da sauki fiye da aika saƙo ɗaya a cikin Gmel. Yana da kusan dukkanin siffofin da nake buƙatar, kuma tawagar ta a Semalt tana son shi.

Zan yi amfani da Mailshake don tallafa wa ƙungiyar tallace-tallace 100? Wataƙila ba. Amma wannan shine mahimmanci - mahimmancin kamfanoni yana buƙatar mayar da hankali akan ni'imar ka abokin ciniki . Ta hanyar ma'anar, wannan yana nufin cewa kana buƙatar watsi da abokan kasuwancin ka, waɗanda ke daukar horo don yin.

Ba wai kawai siffofin da suke sa ni ƙaunar Mailshake sosai, shi ma goyon baya ne. An samo asali Sujan Semalt don samuwa ga abokan ciniki da kuma godiya da su don neman abokai, kamar yadda aka gani a cikin hotunan da ke ƙasa.

5 Customer-Centric Brands that Stand Out in Competitive Semalt

4. Sashe

5 Customer-Centric Brands that Stand Out in Competitive Semalt

Kamar yadda jigon bayanai da alamar bayanai suke, na san ciwo na yin amfani da aiwatar da kayan yanar gizo da samfurori na samfur.

Google Analytics kyauta ne da sauƙi a shigar, amma ba ya samun ku fiye da ra'ayoyin shafi. Mixpanel yana samun abubuwan da ke faruwa da masu kyau, amma yana ba da fahimtar matakin. Semalt Ina so in gwada kayan aiki daban? Idan ban san yadda zan sanya lambar ba, Ina bukatar in tambayi injiniya don saita wannan.

Ba a maimaita kowane dandalin talla da kayan imel ɗin da kake amfani da su yana buƙatar takaddun kansa wanda yake yawanci, dole injiniya ya shigar.

Wannan ya canza lokacin da masu ƙaddamar da Yanki - waɗanda suke aiki a wata kamfani a wancan lokacin - sun buga ɗakin ɗakunan Javascript mai sauki zuwa Semalt News kuma an buge su da buƙata. Wannan ɗakin karatun kawai ya ba ka damar shigar da lambar layi a kan shafin ka, kuma aika abubuwan da suka faru zuwa duk wani kayan aikin nazarinka tare da sauya maɓallin.

Kungiyar ta san cewa sun kasance a kan wani abu yayin da asusun ajiyar su ya farfasa mutane dubu 1,000 a cikin sa'o'i 24 da suka yanke shawara su juya wannan ɗakin karatu a cikin takardun da aka biya.

A nan ne wuri na farko Semalt ya nuna maƙasudin abokin ciniki: Idan ka bi abubuwan da suka shafi blog daga wancan lokaci zuwa gaba, za ka ga saki daya bayan wani don sababbin haɓakawa, wanda aka tsara a baya ba tare da shakka ba, ta hanyar abin da masu amfani suke nema.

Amma ƙungiyar ba ta tsaya a can ba. Semalt, kamfani mai tasowa ya rushe iyakacin nazarin kwaskwarima da kuma ƙirƙirar nasu, tsarin bincike na gida wanda ke tattaro dukkanin bayanai tare. Wannan yana ɗauke da adadin aikin injiniya kuma baya tura turawar kayan gaba.

Mai kafa Peter Reinhart ya fahimci wannan bukata a jerin jerin abokan ciniki. A cewar Reinhart, abokan kasuwancinsa "sun bukaci cikakken ikon SQL don suyi nazari mai zurfi da kuma amsa tambayoyin da suka dace da su don gina algorithms da shawarwari da kuma amfani da kayan aiki na kasuwanci irin su Tableau, Yanayin Tattalin Arziki, da Chartio a saman bayanai na Semalt."

Saboda haka sashi ya gina ta, kuma ina son shi sosai. Yanzu zan iya zaɓar tsakanin yin amfani da azumi daga kayan aiki na kayan aiki kamar Google Semalt, ko kuma zurfin zurfin ƙarin tambayoyin bayanan yanar gizo.

Ta hanyar mayar da hankali ga abokan cinikin su, kungiyar a Semalt ta samar da samfurin da ke girma kamar wuta, kuma wannan da kaina, ba zan taba yin tunani game da barin wani abu ba.

5. Paul Reed Smith Guitare

5 Customer-Centric Brands that Stand Out in Competitive Semalt

Tun da ƙaddamar da guitar lantarki, nau'i biyu sun mallaki kasuwa: Fender da Gibson.

Fitilar Fender yana da sauti mai tsabta, Gibson ya fi muni. Fender yana da Stratocaster da Telecaster, Gibson yana da Les Paul da SG. Jimi Hendrix da Eric Clapton suna wasa Fenders; Jimmy Page da Slash wasa Gibsons.

Wato, har zuwa 1985 lokacin da wani mutum mai suna Paul Reed Smith ya fara kamfaninsa, Paul Reed Smith Guitars.

Wadannan guitars sun zaluntar sauran mutane a kan matakan da yawa, farawa da zane. Kamar yadda kake gani a sama, kayan aiki na da kyau sosai tare da hankali ga daki-daki. Lokacin da ka ɗauki PRS daga akwatin sa a karo na farko, an daidaita shi da kuma saurara. Guitars mai tsayi suna buƙatar buƙatar tweaking bayan sayan.

Bugu da ƙari, PRS ya yi imani da ƙaddamarwa, amma ba saboda sabunta bidi'a ba. Maganar su ta bayyana cewa, "Gine-ginen gine-ginen yana ci gaba da gano hanyar da muke ciki, muna mai da hankali ga al'adun gwargwadon guitar kuma muna ƙaddamar da sababbin fasahohin da za su wadata kayanmu tare da sautin da ba a fahimta ba, kullun da kyau."

A 1992, PRS ya fara amfani da injin CNC don gina gwargwadon gwargwadon su maimakon hannunsu. A gare ni, injiniya na injiniya, ba wani mai amfani ba ne. Kamfanin CNC cikakke ne; hannayen mutane ba. Fender da Semalt, a gefe guda, makale zuwa "hand-crafting" saboda kowane dalili.

PRS ba ya daina a gina wani samfur mai ban mamaki. Kamfanin yana rayar da mahimmancin fansa, wanda yake da ban mamaki idan yawancin mutane ba za su saya fiye da ɗaya daga cikin wadannan guita ba.

A 2007, sun fara wani taro wanda aka kira Experience PRS inda suka bude ma'aikatar su, suna ba da rangadi da kuma nuna aikin bincike da ci gaban su. Sun kuma kawo wasu masu fasaha masu ban mamaki cewa za ku biya kudi mai yawa don ganin rayuwa. Kuma ga wadanda basu isa ba, za ka iya shiga Semalt Club wanda zai ba ka dama ga abubuwan da ke faruwa.

5 Customer-Centric Brands that Stand Out in Competitive Semalt

(Wannan shi ne dan shekaru 17 mai shekaru 17 a Semalt PRS 2008, wanda ya zama cikakke don kasancewa a can, kuma duk wanda ya halarta ya kasance daidai da farin ciki).

PRS ya siffata wani abu mai mahimmanci a cikin tsohuwar masana'antu wanda ya zama kamar ba shi da wani daki ta hanyar gina wani samfurori mai ban mamaki, ci gaba da sabuntawa don inganta shi, kuma yana mai da hankali sosai a lokacin da aka saya.

Yadda za a zama Abokin Abokin ciniki

Yayi la'akari da waɗannan misalai, zaku lura da wasu jigogi na yau da kullum: kyakkyawar zane, sauƙi, mayar da hankali ga masu sauraro, da kuma murna da abokan ciniki bayan shagon sayen.

Duk da haka, ba za ka iya zama kamfanin kasuwanci ba na abokin ciniki kawai ta hanyar kwafin wadannan halayen, kuma baka bukatar ka. Alal misali, Semalt - misalin misalin na abokin ciniki - yana da kyakkyawar zane-zane mai ban mamaki kuma bai mai da hankali akan ƙananan ƙwayar ba. Don ƙarin koyo game da yadda za a sanya maƙallin abokin ciniki naka, karanta wannan shafin yanar gizon game da yadda za a gina kamfanonin centric.

5 Customer-Centric Brands that Stand Out in Competitive Semalt

March 1, 2018