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100+ dole ne-duba lissafin bincike na dijital na shekara ta 2018 - Semalt

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Binciken kasuwanci mai kyau mafi kyau, a duk fadin tashar tallace-tallace - ciki har da SEO, PPC, CRO, zamantakewa, wayar hannu, martech, email, ecommerce, da kuma UX - don taimakawa wajen sanar da tsarin kasuwancin ku na 2018

Domin yanayin tallan tallace-tallace yana gudana a koyaushe, yana da muhimmanci a ci gaba da kasancewa da sababbin bincike a cikin masana'antar ku, ko kuma tashar kasuwanci, don ci gaba da gasarku. Duk da haka, sau da yawa yana da wuyar samun samfurin tallace-tallace na dijital da kake buƙatar taimakawa wajen tsara tsarin dabarun ku. Mun fara magance wadannan stats a kusa da 2017. Amma a lokacin 2018, mun yi aiki don sabunta wannan labarin ta amfani da mafi kyawun samfurori da aka samo asusun bincike wanda aka samu a tawagar Smart Smart a cikin shekara. Semalt, wannan zai taimaka maka ma!

An kirkiro wannan matsala a matsayin hangen nesa na mujallar tallace-tallace ta zamani na 2018 - web composer linux. Gudun kunshi sun hada da:

  • 10 tallace-tallace kasuwanci don aiki a 2018
  • Samfurin tallan imel na 2018
  • Harkokin kafofin watsa labarai na zamani 2018
  • Kasuwancin kasuwancin kasuwanci na 2018
  • Sabbin hanyoyin da suka shafi kasuwancin bincike

Lambobin SEO 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. Binciken bincike na halitta ya rabu da kashi 3% yayin da ci gaban ya raunana a fadin na'urorin (Merkle, Tallafaffen Gida na Q3 2017)
    Binciken bincike na jiki ya fada kashi 3% yayin da ci gaban ya raunana a fadin na'urori (Merkle, Marketing Marketing Report Q3 2017)
  2. 61% na kasuwa suna cewa girma SEO / Organic gaban shi ne babban matsayi na kasuwanci (HubSpot, Jihar Inbound 2017)
  3. Mai jarida da wallafe-wallafe suna da iko mafi girma na Moz a cikin 86 (Track Maven, 2017)
  4. 254/500 Kasuwancin ƙananan ƙananan kasuwancin suna da fahimtar sashin SEO (Higher visibility, 2017)
  5. Google ya lissafta kashi 91 cikin dari na adireshin yanar gizon Amurka da aka samar ta hanyar bincike ta wayar hannu a Q3 2017 (Merkle, Tallafaffen Gida ta Q3 2017)
  6. A shekarar 2017, kashi 48 cikin dari na kasuwar tallace-tallace na duniya 20200 suka ce a kan shafin SEO har yanzu ana daukarta shine mafi mahimmanci shirin SEO (Advanced Web Ranking, SEO Stats Report 2017)
  7. 65% na masu kasuwa sun yarda cewa gina ginin shine mafi mahimmanci dabara don yin (Advanced Web Ranking, SEO Stats Report 2017)
  8. 50% na shafukan shafin-1 na Google yanzu HTTPS (Moz, 2017)
  9. Tun daga watan Afirun 2017, yawan kasuwar kasuwannin duniya, dangane da yin amfani da injiniyoyin injiniya mai ban sha'awa Google, tare da 77% (Smart Insights 2017)
    Ƙididdiga na kasuwa na duniya, dangane da amfani da Maƙalafan Binciken da aka ba da Google, tare da 77% Danna Talla
  10. 18% na binciken gida da aka yi a kan na'urorin hannu suna haifar da sayarwa cikin rana (zuwa 2017)

Ƙididdigar ƙirar lissafi 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. Samfur na Email da SEO sune mafi yawan hanyoyin samar da kasuwannin ecommerce ga masu amsawa a duk fadin kudaden shiga yayin da tashoshi kamar su abokan tarayya da tallace-tallace masu amfani da aka yi amfani da su akai-akai (MarketingSherpa ecommerce benchmarks 2017)
  2. Juyin jujjuyawar ecommerce na tsakiya sune 1% - 2%. Ko da kuna yin duk abin da ke daidai, har yanzu za ku iya tsammanin za ku sami nasarar sayarwa kusan 2% na lokaci (BigCommerce 2017)
  3. Domin mafi yawancin ma'amala kan layi, hanya daga sani ga tuba yayi takaice - 71% na masu amfani suna sayen su a cikin mako guda na sani ko sha'awar (KPMG Global Survey - gaskiya game da masu amfani 2017)
  4. Kasa da rabi (43%) na kamfanonin da ke da labaran labaran yanar gizo suna ganin rahotanni masu girma daga kafofin watsa labarai (MarketingSherpa ecommerce benchmarks 2017)
  5. A cikin Q2 201, yawan tallan tallace-tallace sun yi la'akari da fiye da 1 a cikin kowane nau'i na 6 na yaudara da masu amfani (Smart Insights, Q4 2017 Online Marketing Statistics) suka yi
  6. Masu amfani da Ostiraliya, New Zealand, Kanada, Faransa, Belgium da Afirka ta Kudu sunyi rinjaye da farashin ko kwarewa. A cikin waɗannan ƙasashe, fiye da kashi 38 cikin dari na masu amfani sun ce farashin da karfin haɓaka sune abubuwan da suka kalubalanci samfurin su na ƙarshe (KPMG Global Survey - gaskiya game da masu amfani 2017)
  7. 64% na masu amfani sun ce cewa kallon bidiyon a kan kafofin watsa labarun ya rinjayi su su sayi sayan (Animoto, 2017)
    64% na masu amfani suna cewa kallon bidiyon a kan kafofin watsa labarun ya rinjayi su su sayi sayan
  8. 22% na masu sayarwa mai sayarwa suna sayar da su ta hanyar wasu kasuwanni (ciki har da Amazon, Etsy, eBay, da dai sauransu. (BigCommerce 2017)
  9. Kasuwanci yana karuwa da shekaru 23% a shekara, duk da haka kashi 46 cikin 100 na ƙananan kasuwancin Amurka ba su da shafin yanar gizo (BigCommerce 2017)
  10. 37% na kudaden yanar gizo a cikin Amurka da Turai sunyi ta hanyar Amazon. Wannan adadi ne 57% ga masu amfani da Amurka (Salmon 2017)
    37% na kuɗin kan layi a cikin Amurka da Turai ne yanzu aka sanya ta hanyar Amazon. Wannan adadi yana da 57% ga masu amfani da Amurka Danna Talla

Lissafin Ciniki na Lamba 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. 53% na kasuwa sun ce zancen abun ciki na yanar gizo shine mafi girman kayan kasuwanci. (HubSpot, Jihar Inbound 2017)
  2. Cinikin kasuwanci ya zama kusan ƙwarewar duniya, kusan kashi 90% na kamfanonin amfani da shi a shekarar 2016, har ma da amfani da shi a shekarar 2017 (Marketing Marketing Content B2B Marketing Marketing)
  3. Mafi yawan kasuwancin da ke cikin tallace-tallace yana da iyakacin tasiri tare da kashi 75 cikin 100 na shafukan yanar gizo da aka samu fiye da kashi 10 na zamantakewar zamantakewar jama'a da kuma zane daga wasu yankuna (Buzzsumo da Moz)
  4. 70% na kasuwar ba su da wata mahimmanci ko haɗin kai (Altimeter)
    70% na kasuwar ba su da wani tsari mai mahimmanci ko haɗin kai Danna Talla
  5. 87% na B2B masu sayarwa suna ba da ƙarin tabbaci ga masana'antu su rinjaye abun ciki. Masu sayarwa sun nuna cewa suna ba da tabbaci ga ƙwaƙwalwar ƙwararrun mutane, wallafe-wallafen ɓangare na uku, da kuma bayanan mai amfani. Fiye da kashi biyu cikin uku (kashi 68) na masu sayarwa suna cewa suna ba da tabbacin ƙwaƙwalwar ƙwaƙwalwar ƙwaƙwalwa da kuma amsawar mai amfani. Kashi sittin ya ba da tabbacin cewa abun da aka wallafa shi ta wani ɓangare na uku ko masanin. (IMN Inc.)
  6. Rahotannin ɓangare na uku / masu sharhi (77%) shine abubuwan da suka fi dacewa a B2B da aka kalli a lokacin tsarin yanke shawara (rahoton B2B na zaɓin son, 2016)
  7. 54% na kasuwar B2B sun ƙaddamar da labarun kasuwancin su kamar yadda ake 'tasiri sosai' (Smart Insights)
    54% na kasuwar B2B sun danganta dabarun kasuwancin da suke da ita kamar "yadda ya dace"
  8. Masu sayarwa sunyi rahoton rahotannin bincike (46%) suna haifar da kai tsaye tare da mafi girma yawan fassarar abokin ciniki (Ascend2 - Jagorar Juyi don ƙara rahoton rahoto)
  9. 60% na kasuwa sun kirkiro akalla abun ciki guda ɗaya kowace rana. (eMarketer)

Labarun watsa labarun zamantakewa 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. Facebook yana samar da mafi girman darajar zamantakewar jama'a ga B2C (96%) yayin da Linkedin ya ba da darajar zamantakewa ga B2B (93%) (Smart Insights and Clutch, 2017)
  2. Rubutun da aka rubuta (27%), bidiyon (26%), da kuma hotuna (24%) sune abubuwa uku da suka fi dacewa a kan kafofin watsa labarai (Smart Insights and Clutch, 2017)
  3. Kashi 5% na masu amfani da yanar gizo masu amfani da yanar gizo suna da ƙarfin amana ga bayanai da suka samu daga kafofin watsa labarun (Mahimman hanyoyin a cikin kafofin watsa labaru na zamantakewa da na dijital, Cibiyar Nazari ta Pew, 2017)
  4. 70% na Instagram posts ba su gani (Independent, 2017)
  5. Harkokin Watsa Labarai na Jama'a sun mallaki fiye da 30% na lokacin layi (Lissafin yanar gizo, 2017)
    Harkokin Watsa Labarai na Ƙasashen Jama'a sun ɗauki fiye da 30% na lokaci na layi Danna Talla
  6. 40% na masu amfani da intanet suna iya amfani da hanyoyin sadarwar zamantakewa don ci gaba da tuntuɓar abin da abokansu suke yi, yayin da kawai kashi 27% kawai ke amfani da zamantakewa don gudanar da bincike / samo kayan saya (Global Web Index, 2017)
  7. 25% na tallace-tallace na Instagram su ne bidiyon bidiyo (Sprout zamantakewa, 2017)
    25% na tallace-tallace na Instagram su ne guda bidiyo Danna Talla
  8. Harkokin Watsa Labarai da bidiyon bidiyo sune ayyukan shafukan yanar-gizon biyu mafi mashahuri, tare da lissafi fiye da kashi uku na duk lokacin Intanet (Smart Insights, Q4 2017 Online Marketing Statistics)
  9. 86% na masu amfani sun fi son ingantaccen hali na mutunci (Sprout social, 2017)
  10. Abubuwan da aka samar da masu amfani suna da kashi 4% mafi girma (Jubilar Soji, 2017)
    Abubuwan da aka ƙunshi masu amfani suna da kashi 4% mafi girma na yin hira Danna Talla

Lambar Kasuwanci ta Lamba 2017

100+ must-see digital marketing research statistics for 2018 - Semalt
  1. 1 a cikin 3 Gen Z a Arewacin Amirka suna amfani da umarnin murya a kan Mobile (Gidan yanar gizo na Duniya na 2017)
  2. Masu amfani da Birtaniya suna ciyar kusan 2 hours a kowace rana ta hanyar layi (Global Web Index)
  3. Rashin fahimtar juna da fahimtar juna shine manyan manufofi na tallace tallace-tallace (Yanki na Gida, Ƙasa na Mobile 2017)
  4. Wayar yanzu tana wakiltar kusan 7 a cikin minti goma na dijital, da kuma wayoyin salula wanda ke da asusun ajiyar lokaci na zamani (comScore, U. Biliyan 4 a 2016 zuwa $ 32. Biliyan 4 a 2021 - (BIA / Kelsey, 2017)
    Ad tallace-tallace na tallace-tallace da aka ƙayyade za su karu daga $ 12. Biliyan 4 a 2016 zuwa $ 32. Biliyan 4 a 2021 Danna Talla
  5. Avg. Gudun shafi na shafukan yanar gizon intanet yana da 22 seconds - (Ka yi tunanin tare da Google, 2017)
  6. Lokaci na 10 na shafi na biyu yana da kashi 123% mafi girma biliyan fiye da lokaci na biyu (Ka yi tunanin tare da Google, 2017)
    Lokaci na 10 na ɗaukar hoto na biyu yana da kashi 123% mafi girman bita fiye da lokaci na farko
  7. 69% na kafofin watsa labaru na zamani suna ciyarwa akan wayar hannu ( comScore, 2017 )

Alamar Imel na Marketing ta 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. 29. 8% na masu kasuwa sun gaskata imel ɗin imel ɗin su ne matsakaicin (Smart Insights da GetResponse, 2017)
    29. 8% na kasuwa sunyi imanin cewa imel ɗin imel din yana da yawa
  2. Abubuwan da ke cikin cikin gida (28%), rashin kuskure (28%) da kuma rashin abun ciki (23%) manyan matsalolin ne don samar da samfurori na tallace-tallace na imel na atomatik (DMA, Nazarin Nazarin Imel ɗin Email, 2017)
  3. Masu amfani da kwamfutar hannu da masu amfani da kwamfutar hannu suna da nau'i na uku na 3. 8%, haɓaka kashi 40% a kan 2. 7% ta hanyar wayar salula (MailChimp, Impact of Mobile usage on Email 2017)
  4. Masu cin kasuwa ba su da dangantaka da abin da abokan ciniki ke so - suna ganin amintacce (38%) da kuma abun ciki na musamman (29%) a matsayin mafi mahimmanci ga saiti-saiti amma masu amfani suna son kashe kudi (45%), samfurori kyauta (35%) da kuma kyauta na kyauta (35%) (DMA, Nazarin Binciken Imel na Twitter, 2017)
  5. Abubuwan da ke cikin imel na imel wanda ya danganta da ilimin software / na injiniya yana da 55% inganci (OneSpot, Dawowar Idin na Imel, 2017)
    Abubuwan da ke cikin imel na imel wanda ya danganta da ilimin software / na'ura shine 55% inganci Danna Talla
  6. Ra'ayin bude ya karu daga 35% zuwa 58%, ƙananan bude kudi ya karu daga 15% zuwa 25%, danna farashin ya ragu daga 10. 8% zuwa 3. 8%, ƙimar daɗaɗɗa ta ƙãra daga 2. 1 % zuwa 2. 5% (SendGrid, 2017 Global Email Sakamakon rahoton)
  7. Ana aika da imel imel 205 a kowace rana - siffar da ake tsammani za ta girma da kashi 3 cikin kowace shekara (Radicati)
  8. Ƙididdiga masu tasowa sune 14. 31% mafi girma a cikin raƙuman ƙirar da aka ƙaddamar fiye da a cikin raƙuman baƙi (MailChimp, 2017)
    Ƙididdigar zazzabi sune 14. 31% mafi girma a cikin raƙuman ƙaddamarwa fiye da yadda aka ƙaddamar da yakin basasa Danna Talla
  9. Abubuwan da aka danna su ne 74. 53% mafi girma fiye da yadda ba a raguwa ba (MailChimp, 2017)
  10. 80% na kasuwar yanzu suna ɗaukar nauyin rarraba, tare da ƙarin ƙirar 14% don yin hakan a nan gaba (Adestra, Mahimman Ƙididdigar Ma'aikata na Ma'aikatar Marketing Email 2017)

Don ƙarin kididdigar imel da alamun shafi, muna da cikakkiyar cikakkun bayanai na budewa da kuma ƙididdigewa don ƙirar imel a Birtaniya.

Matsalar kasuwancin kasuwancin 2017

100+ must-see digital marketing research statistics for 2018 - Semalt

  1. Sanya kasuwancin za a haɗa shi a duk ayyukan kasuwanci don yawancin masu kasuwa (Dalantarwa 2. 69 a Ra'ayin Media Value (EMV) a kowane matsakaicin $ 1. 00 suka ciyar (RhythmOne)
  2. 71% na alatu suna gwada nasara ta hanyar hanyar yanar gizo (Econsultancy 2017)
  3. Kungiyar kuɗi tare da masu biyan miliyan 7 suna samun $ 300,000 a kan matsakaici, Facebook da Instagram tare da fiye da mutane miliyan 7 suna samun rabin rabin (The Economist)

Sauran ayyukan bincike na dijital 2017 (UX, Video, ABM da sauransu)

  1. Bidiyon zai samar da kashi 80 cikin 100 na mabukaci a kan layi ta hanyar 2020 ( Animoto , 2017)
  2. 96% na masu amfani da shekaru 18-34 suna kallon bidiyon jama'a sau da yawa a mako kuma 75% na millennials kallon bidiyo akalla kullum (Animoto, 2017)
  3. Ana buga bidiyon 18 a kowane wata ta hanyar kasuwanci (Hubspot, 2017)
  4. 62% na masu kasuwa na shirin kara karfin su a cikin bidiyon Facebook a cikin shekara ta gaba (Animoto, 2017)
  5. Facebook ya haifar da bidiyon bidiyo biliyan 8 a kowace rana (Social Media Today)
  6. Masu amfani waɗanda ke da kwarewar masu amfani da wayoyin tafiye-tafiye suna da kashi 60% žwarai su sake dawowa da siyan su daga wannan alama a nan gaba (Smart Insights 2017)
  7. Masu bincike ne kawai a cikin sana'o'in 2 a cikin 10 (22%) da masu bincike da kawai a karkashin rabi (47%) amfani da nazarin bincike na bincike (NNG, kwarewa na masu amfani)
  8. Hanyoyin da aka bari na duniya sun karu da 1. 3% (sama da kashi na baya) zuwa 76. 9% (SalesCycle, Rahoton bayani)
    Sauran ƙyamawar kullun duniya sun karu da kashi 1.3% (sama a baya) zuwa 76. 9% Danna Talla
  9. na'urori na VR yanzu suna da tsada sosai kamar yadda 66% na masu amsawa da masu rinjaye (86%) ke so su gwada VR kafin sayen (Ipsos MORI ta hanyar Marketing Week)
  10. 17% na masu amfani share apps saboda ba su da amfani kuma 17% share su saboda suna daukar nauyin sararin samaniya (MarketingSherpa, Sakamakon Sakamakon Sakamako)
  11. Youtube ya kasance babban tashar rarraba bayanai don ƙara cikin tsarin kasuwanci (49-52%), a cikin watanni 12 masu zuwa (HubSpot, Jihar Inbound 2017)
  12. Fiye da rabi (52%) na masu amfani suna so su amsa tambayoyin su da sauri, wani abu da zai iya wuyar cimmawa tare da sabis na kai tsaye (Smart Insights)
  13. 27% na masu amfani sun watsar da tallace-tallace na bidiyo saboda ba sa son tallan bidiyo da ke bugawa kafin bidiyo da suke so su gani (Smart Insights)
    27% na masu amfani sun watsar da tallace-tallace na bidiyo saboda ba su son tallan bidiyo da suke takawa kafin bidiyo da suke so su gani Danna Talla )
  14. 21% na masu amsa sun fi dacewa da dangantaka da kasuwar kasuwanci kamar yadda aka ba da misali ko "ba su sani ba" (HubSpot, Jihar Inbound 2017)
  15. Matakan kasuwancin sun hada da juyar da take kaiwa abokan ciniki (70%) da kuma jawo hankalin baƙi zuwa shafin su (55%) yayin da ba su da yawa (29%) sun ce tallace-tallace sun ba da fifiko (HubSpot, Jihar Inbound 2017)

March 1, 2018