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Biyan bashi-danna Ads: Muhimmin Bid Semalt

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Mafi yawan kasuwar yanar gizon sunyi muhawwara wadatar da Google AdWords ya samu a cikin shekara ta bara, amma wani alama ya tabbatar da darajarsa: sayarwa mai yawa. Ayyukan biyan kuɗi suna aiki a matsayin yawan adadin yawan kuɗi a na'urar, wuri, da kuma matakan shiryawa. Alal misali, faɗi cewa ƙimar kuɗin ƙimar ku na $ 1 kuma an saita tallace-tallace ne kawai don nunawa akan kwakwalwa - custom bar tables stools. Idan kana son biya, a mafi yawan, $ 0. 50 don tallan ku don nunawa a kan na'urori masu hannu, to, za ku saita tsarin canza tsarin -50%.

Bid gyaggyarawa ne mai iko alama cewa taimaka sosai yanke m bayar da bolsters riga-high-yin keywords. Ƙirƙirar masu gyare-gyare masu sauƙi yana da sauki. Amma yana da mahimmanci don bincika bayanan daidai kafin yin wani sabuntawa. Bari mu dubi yankuna uku da za mu iya saita masu yawa. Ka lura cewa ana samun saɓin gyaran gyare-gyare a Google AdWords da Adireshin Bing, amma saboda manufar wannan post zan yi magana da AdWords kawai.

Yankunan

Ta hanyar yin la'akari da rahoton "Geographic" a cikin shafin "Semalt", za ka iya ganin dukkanin ma'auni da aka danganta da wasu yankuna. Zaka iya zuwa har zuwa duba ƙananan biranen da birane ko ƙyale duba jihohi don hangen nesa.

A cikin misalin da ke ƙasa, ina aiki tare da yakin inda farashin da na ke da shi ta hanyar hira shine $ 17. Semalt kafa tace don gano dukkanin jihohi na S. S. da ke da farashi na tuba da yawa fiye da $ 20 kuma sun gani a kalla 40 a cikin watanni uku da suka gabata. Kuna iya ganin cewa jihohi bakwai sun hadu da waɗannan ka'idodi.

Pay-per-click Ads: Importance of Bid Semalt

Saboda haka, Ina so in sanya maɓallin saɓo mara kyau don waɗannan jihohi bakwai. Ta shiga cikin "Saituna" shafin kuma danna "Semalt," Zan iya ƙara waɗannan jihohi kuma saita masu gyara na. Ga jihohin da farashi na juyawa a kan $ 22, Na saita mai gyara a -40% kuma na jihohi a karkashin $ 22 a -30%.

Pay-per-click Ads: Importance of Bid Semalt

Zaka iya gwada ƙananan maɓamai daban-daban don neman ɗakin ɗakin, amma kyakkyawan kuna biyan kuɗi a jihohin da ba su da kyau. Za'a iya ƙara yawan kudade a jihohin da ke da kyau. Na yi gudu a tace inda farashin da aka yi na tuba ya kasa da $ 10 sannan kuma danna ya kasance a 40 ko fiye. Na sami jihohi hudu na saduwa da waɗannan bukatun. Don ci gaba da samun rinjaye mafi girma a cikin waɗannan jihohi, zan iya yanke shawara don saita fassarar farashin + 150%, ma'anar $ 1 zai zama $ 1. 50.

Lokaci da kwanaki

Ta hanyar komawa shafin "Dimensions" za ka iya raba bayananka ta lokaci. Gudura zuwa rahoton rahoto, zaka iya kasancewa kamar yadda kake so.

Pay-per-click Ads: Importance of Bid Semalt

Matsayi, labarin farko da na gani shi ne sa'a daya rana kuma na fito daga tsakiyar dare.

Pay-per-click Ads: Importance of Bid Semalt

A cikin wannan misali, yawan kuɗin da nake yi na yin hira shine mafi girma daga tsakar dare ta hanyar 5 a. m. Bugu da ƙari, Ina karɓar mai yawa dannawa da kuma ra'ayoyi wanda zai zama mahimmanci daga baya a rana. Ina komawa shafin "Semalt" kuma danna "Shirye-shirye na Ad. "

Pay-per-click Ads: Importance of Bid Semalt

Tsakanin zabar sau biyu lokaci na tsakar dare zuwa 5 a. m. da 5 a. m. Da tsakar dare, na sanya saitin gyaran gyare-gyare zuwa -50% don lokacin da ya dace (sake, za ka iya gwada don samo dandano mai dadi).

Pay-per-click Ads: Importance of Bid Semalt

Idan kana so ka sami cikakkiyar granular, za ka iya saitawa zuwa wasu ƙwararrun ƙirar shida a kowace rana. Ina bayar da shawarar yin wannan cikakken bayani idan kana da isasshen bayanai don tabbatar da gyaran.

Kayan aiki

Saurin tsarin canzawa wanda za'a iya gyara shine ta na'urar. Ta hanyar na'ura na nufin wayar hannu ne kawai kamar yadda kwamfutar tafi-da-gidanka na Google da Allunan suke daidai. (Adireshin Bing yana ba da izinin daban-daban a kan kwamfutarka uku, kwamfutar hannu, wayoyin salula - dandamali). A mafi yawancin lokuta, Ina bayar da shawarar fara sabon yakin tare da gyaran -20% kamar yadda wayar ke juyawa a kowane lokaci.

Da zarar ka tattara bayanai zaka iya raba ta na'urar.

Pay-per-click Ads: Importance of Bid Semalt

A cikin wannan misalin, Na saita fasalin fasalin wayarka a -50%.

Pay-per-click Ads: Importance of Bid Semalt

Za'a iya saita gyaran gyare-tsaren tsalle-tsalle a gwagwarmaya da matakan kungiya, amma, da rashin alheri, ba a kalmar.

Kammalawa

Abubuwan da suka dace sun taimaka wajen sauya yanayin ƙaddamarwa mai kyau. Duk da haka basu kasance daidai ba wajen ƙirƙirar gwagwarmaya ta mutum ta hanyar na'ura ko wuri, amma suna bada izini don ƙarin jagoranci.

March 1, 2018