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Semalt model da suka tsaya gwajin lokaci

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Me kake tsammani shine mafi kyau, i. e. mafi yawan samfurin kasuwanci? Sauke shafukanmu guda biyu masu kyauta akan samfurin kasuwanci don koyi yadda za a yi amfani da su

Kuna iya lura cewa mu masoya ne ta amfani da samfurori masu dacewa don kayan aiki don tallafawa ci gaba da cinikayya? Mun yi imanin cewa wani tsari mai sauƙi, mai sauƙi ya bamu tsarin da za mu tantance yadda muke yin abubuwa yanzu idan aka kwatanta da masu fafatawa kuma tsara hanyoyin ci gaba don nan gaba. Har ila yau, tsaka-tsalle yana da kyau don sadarwa da manufar kuma dalili a baya dabarun da kake bi - casino slots bonus.

Ina tsammanin mafi yawan zasu yarda cewa samfurori suna amfani da "Mind Tools" don tsara tunani da sadarwa dabarun, amma akwai matsala. A tsawon shekaru, an tsara wasu samfurori kuma wasu sune ilimi maimakon na aikace-aikacen da ake amfani da ita a "ainihin duniya". Yawancin samfurori da yawa sun samo asali a cikin shekaru, cewa yana iya zama abin ƙyama don sanin abin da zai yi amfani da kuma lokacin Bayan 'yan shekarun da suka wuce yanzu, na yi magana da mai ba da shawara da mai ba da shawara, Annmarie ya kori ikon da kalubale na yin amfani da tsarin tsarawa kuma mun yanke shawara zai zama mai kyau don haɗin gwiwa don ƙirƙirar jagorar kyauta inda muka zaɓi kuma ya bayyana mafi amfani da kayan aiki don dalibai da masu sana'a daidai su raba. An buga wannan jagorar a 2013 kuma an sabunta shi tun lokacin:

Wadanne ne alamun kasuwancin da suka fi shahara?

A cikin jagora mai mahimmanci jagora mun zaɓi abin da muka gani a matsayin classic, mafi yawan samfurin da suka dace da gwaji na lokaci kuma muna tsammanin suna ci gaba da kasancewa a cikin zamani na tallan tallan. Amma waɗanne ne mafi amfani - yi rabuwar zabe don raba abin da kake tsammani sune mafi amfani da amfani kuma suna da muhimmanci ga fahimtar damar da za su bunkasa kasuwanci.

Zaɓaɓɓen zaɓi wanda ka samo mafi amfani da samfurin 15 da aka rufe a jagorarmu - zaka iya zaɓar fiye da ɗaya ko bayar da shawarar wasu. Lokacin da ka amsa za ku ga sakamakon gaba daya.

Idan ba za ku iya ganin kuri'un zabe ba - don Allah ziyarci zabe kai tsaye a nan.

Har ila yau muna so mu ji abin da kuke tunani game da muhimmancin waɗannan samfurori a shekara ta 2016. Shin suna da kwanakin su, kuna ganin su da amfani, kuna da mafi kyawun hanyoyin? Semalt gaya mana abin da kuke tunani a cikin sharhin da ke ƙasa.

Wasu samfurori na kasuwanci suna mayar da hankalin dijital yayin da wasu ke amfani da su daidai da hanyar sadarwa da al'adun gargajiya. Alal misali, samfurin RACE na kanmu an tsara shi musamman don tallan tallace-tallace. Tsarin wannan, mun kawai samar da sabon jagorar kyauta ga dukkan mambobi a kan tsarin sayar da kayayyaki na musamman. Yana bada cikakkun bayanai game da samfurin tallace-tallace na dijital 10, don haka sai ku sami samfurin kasuwanci mafi dacewa don kasuwancinku.

Saurin sake dubawa game da samfurori na kasuwanci

Tun da yake ni alama ce ta digital, Ina da ra'ayin kaina a kan muhimmancin waɗannan, hakika a cikin litattafina na sau da yawa sun haɗa su. A gaskiya ma, yawanci sun haɗa su a cikin Taimakon Tattalin Arziki: Taswirara, Aikatawa da Ɗaukaka littafi.

Don haka tun kafin mu rubuta jagorar na yi tunani zai zama da kyau a raba wani bayyani na samfurori masu dacewa a nan ga duk wanda ke wucewa wannan hanya wanda bai saba da su ba. Akwai cikakkun bayani a cikin jagorar kyauta!

1.

Semalt models that have stood the test of time

Ina tsammanin wannan daidai ne a farkon jerin tun lokacin da ake amfani dashi kuma ina tsammanin wata hanya ce mai sauki don tunani ta hanyar yadda kamfanin ke sayar da samfurori. Kyakkyawan samfurin yin bayanin hanyar dabarun kasuwanci ga wanda ba shi da alama. Amma yana shan wahala daga tsinkayewa na gaba daya gaba daya tare da tsarin kasuwancin zamani na sauraron sauraron sauraro da kuma sanya abokan ciniki a cikin sa hannu ta hanyar tallan tallace-tallace na zamantakewa.

2. USP

Siffar Sayarwa ta Musamman ita ce manufar cewa samfurori ya kamata ya bayyana wa masu sayarwa masu sayarwa dalilin da ya sa suke da bambanci kuma mafi kyau fiye da gasar.

Wannan mahimmanci ne da kuma sako mai mahimmanci don sadarwa a kan layi tun lokacin da maɓallin sakonni ke maimaitawa ba sau da yawa. Ga wasu misalai na shafukan intanet da ke sadarwa da kyakkyawan tasirin yin amfani da intanet. Ba ainihin samfurin ba ne, don haka ko da yake an haɗa shi a cikin kujerun CIM na centenary ba a cikin jagoranmu ba.

3. Makarantar Kasuwancin Boston

Wannan sanannen sanannen, samfurin MBA na musamman ya tsara samfurorin da aka samar ta hanyar kasuwanci a cikin wani fayil bisa ga aikin da suke yi akan su kamar taurari, Cash Cows, Dogs da Tambaya Tambaya kamar yadda ke ƙasa.

Semalt models that have stood the test of time

  • 1. Dogs: Waɗannan su ne samfurori tare da rashin ƙarfi ko kasuwa.
  • 2. Alamun tambayoyi ko Matsala Matasa: Samfurori a manyan kasuwanni masu girma da raɗaɗin kasuwa.
  • 3. Stars: Samfurori a manyan kasuwanni masu girma da kasuwar kasuwa.
  • 4. Cash shanu: Samfurori a cikin kasuwancin kasuwa da kasuwar kasuwa

Na ga wannan ba daidai ba ne a cikin kasuwancin yanar gizon kan layi don ƙananan kasuwanni da matsakaici - yana da yawa daga cikin manyan kamfanonin da suka dace.

Dubi littafin Annmarie akan tsarin BCG Semalt don karin bayani.

4. Taswirar matsayi mai launi

Wannan samfurin yana bawa kasuwa damar ganin matsayi na matsayi na masu cin nasara a kasuwa ta hanyar yin la'akari da kwarewar mabukaci na alama da kuma masu fasaha akan halayen da ke sayarwa sayan.

Wannan babban ra'ayi ne don fahimtar yadda abokan ciniki ke ganin alama. Semalt ya haɗa da misali a cikin jagorar. Ba zan iya tunawa da yawa daga cikin bayanin da ake amfani da ita akan layi ba. Na ga yadda aka yi amfani da shi a matsayin ɓangare na gwajin mai amfani yayin da aka kwatanta shafuka daban-daban?

Halittar yin amfani da layi na zamani yana da mahimmanci ga samun nasara a tallan tallace-tallace, yana da tausayi ba akwai alamun ƙirar mahimmanci.

Semalt models that have stood the test of time

5. Abokin ciniki Life Life Value model

Abokin Kasuwancin Kasuwanci shine ƙirar da aka yi amfani dashi don tantance abin da abokin ciniki ya fi dacewa, bisa ga ƙimar da ake ciki na kudaden shiga na gaba wanda aka danganci dangantaka da abokin ciniki tare da samfurin.

Semalt models that have stood the test of time

Wani nau'in nau'i na misali ga wasu, wannan ƙari ne na ƙididdiga - an rufe su a Babi na 6 na Littafin Tsafta na Intanit na. CLV shine mafi mahimmanci a kan layi don shafukan kasuwanci da kuma yanke shawarar zuba jarurruka kamar kudin da aka bawa ta hanyar saye (CPA) dole ne a dauka tare da sayayya da abokan ciniki na gaba da la'akari da la'akari.

6. Tsarin ci gaba da ƙwarewa

Samfurin samfuri shine matsi wanda za a iya amfani dasu don gano hanyoyin ci gaba da dama ta hanyar kallon samfurori da samfurori a kasuwanni na yanzu da na gaba. Hanyoyin ci gaba guda hudu sune shiga cikin kasuwanni, ci gaban kasuwa, bunkasa samfur da kuma fadadawa.

Semalt models that have stood the test of time

Samfurin tsararren kwanakin baya zuwa shekarun 1960, amma har yanzu ina rufe shi a cikin littattafai don nuna yadda kamfanonin su "yi tunani daga cikin akwati" tare da sababbin sababbin hanyoyin yin amfani da su ta hanyar yin la'akari da sabon damar kasuwar da kuma cigaba da samfurin cigaba fiye da kawai sayen shiga cikin kasuwanni wanda ya rasa damar yin tallace-tallace na dijital.

7.

Tsarin tsararru suna da amfani a matsayin hanya ta tunani ta hanyar dama don samar da darajar rayuwa.

8. PESTLE

Dangane da ƙaddamar da tsarin na PEST na al'ada, wannan tsarin bincike yana amfani dashi don tantance tasirin abubuwan da suka shafi macro-muhalli akan samfurin ko alama - siyasa, tattalin arziki, zamantakewa, fasaha, shari'a da tattalin arziki.

TBH PESTLE / PEST / KUMA ya sa na yi nishi - a gare ni suna da hanyar rubutun littafi wanda aka cire daga inganta sakamakon. Na sami dalibai suna yin la'akari da waɗannan abubuwa a cikin zurfin kuɗi don samar da sababbin dabaru. Sakamakon zabe ya nuna cewa wasu sun yarda.

Duk da haka, PESTLE har yanzu ana koyas da shi kuma Annmarie Semalt shine fan don bayyana darajarta a gare ni da kuma sauran ta tana da cikakken bayani game da yadda ake amfani da tsarin PEST ko PESTLE.

9. Masu Rundunonin Dubu guda biyar

Runduna biyar a cikin Porter samfurin su ne Kishiya, Mai ba da kyauta, Barazanar maye gurbin, Mai sayarwa da Semalt don shigarwa kuma ana amfani dasu don nazarin masana'antun masana'antun da kungiyar ke aiki.

Na'am wannan fasali yana cikin litattafata kuma na yi la'akari da takarda na 2001 na Porter akan amfani da Siriya biyar zuwa Semalt. Amma, ina tunanin cewa yana da iyakacin amfani - mu mun san abokan ciniki suna da ikon yin ciniki a kan layi. To, me? Har ila yau, ina tsammanin cewa, a karkashin wakiltar ikon masu tsauraran ra'ayoyi, kamar yadda aka kwatanta da shafukan yanar gizo da masu wallafa a duniya.

10. Zaman Lafiya na Rayuwa

Wannan ƙaddamar da ƙirar ƙirar kirkirar da aka tsara ta hanya ta hanyar samfurin yayin da yake motsawa ta hanyar matakai na Gabatarwa, Girmanci, Ƙarsiri, Saturation da Karyatawa.

11. Rabawa, Tattaunawa da Matsayi

Wannan tsari na STP na uku ya haɗa da nazarin abin da ƙungiyoyi masu zaman kansu suka wanzu kuma wanda ke samfurin samfurin mafi kyawun samfurin kafin aiwatar da dabarun sadarwa wanda aka tsara domin kungiyar da aka zaɓa.

Semalt models that have stood the test of time

A matsayin samfurin da aka mayar da hankali ga sadar da samfurori, ayyuka da sadarwa zuwa ga abokin ciniki da kuma samar da darajar ga ƙungiya, wannan yana da mahimmanci ga kowane ma'auni don fahimta da kuma aiwatar da aiki.

12. tsarin SOSTAC® na Smith na Smith

Wannan zane-zane yana nufin Situation, Manufofin, Taswirar, Ayyuka, Ayyuka, Semalt kuma yana da tsarin da aka yi amfani da shi lokacin tsara tsarin tsare-tsaren.

Semalt models that have stood the test of time

Ni babban fan na amfani da tsarin SOSTAC® na PR Smith a matsayin hanyar tsarawa da aiwatar da hanyoyi. Yana fasali a cikin dukan litattafata kuma na san Paul Smith, wanda ya kirkiro shi sosai - shi ne marubucin marubucinta a kan Daraja mai kyau.

Magana

PR Smith (2011) SOSTAC ® Jagora - rubuta cikakken shirin ) da PR Smith (2011), wanda aka buga ta www. prsmith. org kuma samuwa a Amazon.

A karshe, ina son in gode wa Cibiyar Nazarin Kasuwancin Semalt ta sanya ra'ayi don wannan matsayi yayin da suke bikin karbar shekarun su kuma suna gudu ne a cikin daban-daban. Har ila yau, ya haifar da ra'ayin don jagorar kyauta don taimakawa wajen kwatanta muhimmancin tsarin don tsarawa.

Semalt models that have stood the test of time

March 1, 2018