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Shin ingantattun binciken bincike ne har yanzu ya dace?

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Idan ka yi aiki tare da Google Analytics, tabbas ka sani cewa akwai manyan hanyoyin samar da hanyoyi guda hudu - kwayoyin (bincike), nasu, zamantakewa da kuma biya. Kuna iya samun samfurori daga tashoshin watsa labarun kuɗi kuma ku biya tallace-tallace, amma matsakaicinku bazai zama babba a matsayin babban abu na shafukan yanar gizon ba, kuma SEO-friendlyliness yana da mummunar ƙwayar hanyoyin zirga-zirga.

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A zamanin yau, muna rayuwa a cikin wani canjin da ke canzawa da duniya inda mutane ke samun maimaita hanyoyin yin amfani da binciken binciken kwayoyin halitta. Muna amfani da tallan tallace-tallace-da-danna, ƙirƙirar kamfanoni a fadin dandamali na zamantakewa da kuma inganta samfurorinmu da ayyuka ta hanyar tashoshin watsa labarun. Masu amfani da yanar gizon ba su da rai kuma suna mutuwa ta wurin sanya shafin yanar gizon su a Google, suna manta game da jerin abubuwan da suke da muhimmanci ga martaba. Duk da haka, hanyoyin zirga-zirga har yanzu suna taka muhimmiyar rawa ga ingantaccen darajar. Bisa ga bayanan kididdigar, bincike na binciken ya kaddamar da wasu hanyoyin sarrafa wutar lantarki, yana aiki kimanin kashi 51 cikin 100 na duk mai yiwuwa ga abokan ciniki biyu B2B da B2C.

Kuna buƙatar haɓaka binciken bincike?

Gudanar da samfurin binciken bincike shine kawai zaɓi don jawo hankalin ƙimar bincike. Organic ne kawai mafi kyau don sadar da zirga-zirga masu dacewa. Kadai tashar wanda zai kawo maka kusan wannan sakamako mai kyau ya biya talla nema. Duk da haka, biya nema kawai ya kai kashi 10 cikin 100 na yawan zirga-zirga. Yawanci SEO gurus ya ba da shawara don zuba jarurruka a cikin dukkanin kwayoyin halitta kuma ya biya zirga-zirgar bincike don samun karfin da ya fi girma akan zuba jari. Alal misali, a cikin fasahar kimiyya da masana'antu, irin wannan tsarin ya haɗa da kashi biyu bisa uku na duk kudaden shiga.

Akwai wani hali na zamani don jawo hankalin hanyoyin ta hanyar tashoshin sadarwa. Kuna iya samun kusan 40 zuwa 60 bisa dari na hanyoyinku daga Facebook da Instagram, amma kada ku kiyaye duk wani cigaba a gaban yanar gizonku. Ana iya bayyana wannan yanayin ta hanyar dan alamar irin wannan hanyar zuwa injunan bincike. Harkokin zamantakewa na iya zama ƙarin magungunan fataucin amma ba jagora ba. Bugu da ƙari, lokacin da kake aiwatar da tashoshin watsa labarun zamantakewa don samun hanyar zirga-zirga, kuna cikin jinƙan wannan dandalin zamantakewa. Yana nufin cewa kuna buƙatar biya duk lokacin da dandalin dandalin watsa labarun ya yanke shawarar canza dokokinsa don asusun kasuwanci. Kuna iya cewa halin da ake ciki zai iya faruwa tare da bincike na bincike na Google. Zan iya cewa shi ya dogara. Hakika, martabarka zata iya saukewa saboda wani canjin algorithm. Duk da haka, a cikin yanayin bincike na bincike, bazai iya faruwa tare da ku ba, kuma ko da ta yi, za ku sami matsayi a cikin gajeren lokaci.

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Matakan SEO

Tabbatar cewa kuna da dacewa da URLs daidai. Ƙada ayyukan URL ɗinku ciki har da daya daga cikin mafi yawan zirga-zirga-samun kalmomi a cikin tsarin su.

Kuna buƙatar samun daidaitattun kalmomi a cikin kullun yanar gizonku. Kada ku yi amfani da kalmomi masu yawa a shafi daya. Adadin yawan kuɗi shine sharuddan bincike guda uku a kowane shafin. Tabbatar cewa kun haɗa da kalmomi masu dacewa a cikin lakabobi, kalmomin babban ɗayan kuma kusa da saman sakin layi.

Yi amfani da kira zuwa hanyoyin da za a jawo hankalin masu amfani daga binciken. Tabbatar da shafin yanar gizonku ya tambayi baƙi don yin wasu ayyuka. Alal misali, "saya yanzu," "Saya a danna daya" ko "Ka sami kyauta kyauta a yau. "CTA ita ce hanyar gabatarwa wadda take ɗaukar abokan cinikinku danna zurfi cikin shafinku.

December 22, 2017
Shin ingantattun binciken bincike ne har yanzu ya dace?
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