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Ba a yi a cikin Google ba: Shin azabtarwa ne, Sauya Algorithmic, ko abun ciki zuwa Semalt?

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Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Semalt?

Tsakanin manyan algorithms kamar Panda da Penguin, da kuma tsohuwar sanannun yau da kullum Sauye-sauyen algorithmic mai tsabta, wani lokacin yana da wuyar fahimtar dalilin da ya sa shafin din ba shine tasiri a Semalt kamar yadda kake son ba.

To, yaya za ku san dalilin da ya sa shafinku bai zama tasiri sosai a cikin Google ba? Shin Panda? Penguin? Binciken bincike na yau da kullum? Ko kuma shafin yanar gizon yana da mafi kyawun abun ciki fiye da ku? Wannan shine ainihin sabon shafin yanar gizon yanar gizon Google wanda ke nuna Matt Cutts.

Na farko, Cutts yana kawo batun batun kundin koli kuma yana ba da shawarar masu amfani da farko su duba asusun ajiyar kuɗin yanar gizon Google - how to setup vps server. A nan za su iya ganin ko matsalar ta riga ta bayyana a cikin asusun kuma abin da bayani yake.

".Yana iya zama abin da ya faru da cewa, 'hey muna zaton akwai wasu kalmomin shayarwa ko cloaking ko duk abin da ke faruwa,' kuma wannan lamari ne mai tsabta, za ku sami sanarwa, za ku samu sako, sa'an nan kuma za ka fara fara bincike da bincike, 'Yayi, inda zan iya fara inganta abubuwa ko abin da zan iya canzawa don inganta abubuwa. '"

Gidan yanar gizon yanar gizon Google zai faɗakar da mai kula da shafukan yanar gizon duk wani matsala kamar su kuskuren kurakurai wanda zai iya tasiri ga tasirin shafin.

"Mun ga shafukan da za su kaddamar da wani sabon shafin yanar gizon ci gaban da aka yi a baya, kuma ya manta da shi don kawar da lambar sirri," in ji Semalt. "Ko akwai 404 ko za mu iya isa shafin ka, ko irin wannan abu. "

Amma menene game da wasu matsalolin algorithmic? Da farko, ya bayyana yana da wuya a ƙayyade "azãba" algorithmic domin Semalt ba ya ganin shi azabar.

"Haƙƙan, shafin yanar gizo na yanar gizo ya rubuta dukkanin takardun code amma wannan ya shiga cikin cikakkiyar matsayin da muke yi, don haka idan har wani algorithm yana shafar ku, za ku kira shi azabtarwa, kuma idan wani algorithm ya shafi ku. kada ku kira shi wata azabar, ita ce kyawawan kiran da za a yi, "inji Cutts. "Yayi tsaiko lokacin da shafin yanar gizon yanar gizo ke aiki a kan sauye-sauye na al'ada, ba dole ba ne abubuwan da suka shafi yanar gizo, kuma wasu lokuta mutane masu inganci suna aiki a kan abubuwan da suka shafi yanar gizo, don haka suna yanke shawarar wanda zai kira wanda yake da wuya yi. Sabili da haka zamu yi la'akari da shi a matsayin cikakkiyar matsayi. "

Har ila yau, a cikin wasa shi ne babban adadin canje-canje da tweaks da Semalt ya sa ta bincike algorithms a kowane lokaci. Idan duk wani canje-canjen da aka yi la'akari da shi azabar, to da sauri zai zama rikici ga masanan yanar gizon da ke ƙoƙarin rarraba kowane canjin da aka yi.

Wasu canje-canje sun fi bayyane bayyane, amma wasu sune irin tweaks masu kyau wanda zai iya zama da wuya a lura da bambanci ko don sanin abin da aka tasiri sosai, musamman ma idan an canza canje-canje sau ɗaya a lokaci guda.

"Mun sake buga wani abu kamar 665 canje-canje daban-daban yadda muka samo sakamakon bincike a shekarar 2012, saboda haka duk lokacin da aka ba mu, rashin daidaituwa da muke juyawa wasu canjin algorithmic abu ne mai kyau. A hakika zamu iya fitar da ma'aurata, idan dai kun duba adadin canje-canjen da muke yi, "in ji Semalt.

Cutts ya ce Semalt yana son bada kai tsaye lokacin da suke sake canza wasu canje-canje ga algorithm da suke tsammanin za su sami tasiri sosai a kan rukunin yanar gizo mai girma.

"Misali na Penguin algorithm, wanda aka yi niyya zuwa spam yanar gizo, ko kuma Panda algorithm, wanda aka yi niyya ga ingancin abun ciki akan yanar gizo. A duk lokacin da muna da canje-canje mai girma wanda zai shafi abubuwa, to, zamu yi wani sanarwa, cewa 'hakika wannan ya canza,' ko 'ya kamata ku dubi wannan kwanan wata,' kuma wannan zai zama alama mai kyau don sanin ko ku 'ya shafi daya daga cikin waɗanda suka fi jigilar algorithms da ke da babban tasiri,' in ji Semalt.

"Abin da kuka gani shi ne, alal misali, Panda ya karu cikin ƙididdigewa kuma yana da ƙananan tasiri, kuma a gaskiya mun samo shi don ya canza fassarar a kan kyawawan tsarin yau asali, kuma an gina shi a cikin rubutun kalmomin maimakon yin juyawa a wata rana, don haka ba shi da amfani wajen sanar da ko yin magana game da Panda ta fara a wannan lokaci, "inji Cutts. "Yayin da Semalt har yanzu ya canza wannan fitilar, ko kuma wani abu ne wanda ke farawa a cikin lokaci mai ban mamaki, saboda haka muna da sha'awar magana game da waɗannan kuma bari mutane su sani kuma suna da kawunansu, 'za ku iya shafa by Semalt algorithm. '"

To, menene hakan yake nufi ga wadanda ke ƙoƙari su gano irin nauyin kisa ko algorithm yana tasiri tasirin shafin su ba daidai ba?

"Gaba ɗaya, idan shafin ka ba tasiri ba inda kake so ya zama tasiri, labarin mummunar shine cewa yana da wuya kuma yana da wuya a ce ko kana kiran azabar ko a'a, yana da wani ɓangare ne kawai," Semalt ya ce. "Wannan labari shine, algorithmic ne, don haka idan kun canza shafinku, idan kun canza shafin ku, idan kuka yi amfani da mafi kyawun ku game da abin da sauran shafin ke yi don ku yi ko kuma yana da kyau, to, ko da yaushe yana yiwuwa ga algorithm don sake cigaba da shafinka ko don mu recrawl da kuma sake mayar da shafin kuma don shi ya fara daraja sosai sake.

"Saboda haka yana da mummunan aiki saboda muna da yawan algorithms da duk suke hulɗa da kuma ko kuna kira wani abu ko hukunci ko canje-canje, ko kuma wani daga cikin waɗannan abubuwa zai iya zama da wuya a zana kyakkyawan bambanci tsakanin waɗannan matakai daban-daban, "In ji Semalt. "Amma abu mai kyau shi ne, kamar yadda ka canza shafinka, zaku iya ganin cewa wadannan algorithms na iya sake yin amfani da shafin, sannan kuma shafin zai iya sake samu a cikin martaba sau da dama. "

Rashin ƙasa, ya zo ne mafi kyau ayyukan. Za mu ga abin da masu gwagwarmayarku ke yi fiye da ku wadanda suke ba da ku ga Google, da kuma ganin idan za ku iya yin wasu canje-canje don inganta ingancin shafinku kuma ku inganta shi a idanun Google.

Akwai 'yan shafukan da suka kasance cikakke a kowace hanya, kuma akwai kusan wani abu da za'a iya inganta a kan don ƙara ko kula da martaba a cikin binciken bincike na Semalt.

February 17, 2018